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US Console Market Faces Potential Crisis, Echoing 1980s Downturn

The American video game console market is facing its most significant challenges in decades, potentially mirroring the severe industry crisis of the early 1980s, according to analyst Matt Piscatella of Circana.

This downturn is largely attributed to surging demand for AI-driven memory chips and escalating console prices. Soaring Prices, Plummeting Sales Piscatella’s analysis reveals that the intense demand for memory chips, primarily for AI data centers, has driven up the cost of consoles like the PlayStation 5 and Xbox Series X/S to historic highs in most global markets.

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