Apple Eyes More F1 Streaming Rights Globally
Apple’s exclusive streaming deal for Formula 1 in the United States has been a success, and the tech giant is expected to bid for broadcasting rights in additional markets as opportunities arise, according to F1 CEO Stefano Domenicali.
Apple’s Growing Role in F1 Broadcasting Speaking during a recent Liberty Media earnings call, Domenicali expressed satisfaction with the partnership in the US, where Apple TV has been broadcasting all F1 races live and on-demand since the start of the year. “We are very happy with the collaboration in the US,” Domenicali stated, adding that the company anticipates Apple’s entry into more markets when rights become available.
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